Tariş’s “Aegean Collection,” which brings together unique olive oils filtered from four different regions of the Aegean (North Aegean, South Aegean, Aydın, and Milas), has transformed from a mere product series into a tribute to the ancient lands of the region through the SALT Creative touch.
The Aegean is a vast geography that harbors a different aroma and a different character in every corner. The main challenge for this collection was how to differentiate the unique characteristic features of four different regions (North Aegean, South Aegean, Aydın, and Milas) under a single corporate identity, and how to make the consumer feel the pure naturalness of each one.
As SALT Creative, we built the soul of the project on the theme of “In Pursuit of Purity.”
Regional Differentiation: We developed a special color palette and illustration language reflecting the olive oil character of each region. From the fresh sharpness of the North to the soft texture of the South, we sealed every bottle with a story unique to those lands.
Modern and Simple Design: In the packaging designs, we combined the power of white, representing the simplicity and purity of the Aegean, with modern typography and gold foil details.
Sensory Communication: We offered the consumer not just an olive oil, but a gastronomic experience that fits the air, water, and soil of that region into a bottle.
Packaging
TARIS
While the Tariş Aegean Collection reinforced the brand’s power in the premium segment, it also offered consumers the opportunity to explore the flavor map of the Aegean.
Success in Segmentation: The clear differentiation of the four different regions made it easier for consumers to choose the product suitable for their palate while increasing the prestige of the products.
Visual Integrity: The elegant and high-quality design language felt throughout the collection combined Tariş’s traditional strength with the vision of a modern global brand.
