Aegean Collection

The aesthetics of land and geography

Packaging and collection identity for the Tariş Aegean Collection, which brings together olive oils from 32 cooperatives across the Aegean under one roof.

Bringing together the work of 32 cooperatives from the north to the south of the Aegean under one roof, the Tariş Aegean Collection is more than a packaging design: it is the visual story of a region, its traditions and its flavours.

When Tariş set out to unite olive oils from 32 cooperatives, each with a character unique to its locality, in a single collection, we faced a big question: how could we differentiate so much variety, and highlight what makes each one unique, without compromising the integrity of the brand? Our aim was to build an identity that celebrates the strength of the cooperative spirit and the distinct texture of each region.

After an extended design and sketching process, we decided to place “Topographic Maps” at the centre of the project. Reflecting the landforms of each cooperative’s region, these maps became the purest proof that the product comes straight from that land.

• 32 Unique Designs

  We developed 32 separate bottle designs, one for each cooperative, each with its own topographic lines and details reflecting the character of its region.

• North Aegean: Abundance and Earth

  To represent the northern regions, we used shades of brown, the colour of earth and abundance.

• South Aegean: Sun and Vitality

  To capture the warmth and energy of the south, we chose shades of yellow, the colour of sunlight and vitality.

With its category-defying design, the Tariş Aegean Collection earned some of the design world’s most prestigious awards, both in Turkey and internationally:

• Ambalaj Ayyıldızları Gold Award

  We won the Gold Award in the Graphic Design category at the 7th Ambalaj Ayyıldızları (Packaging Stars) Competition, organised by the Turkish Packaging Manufacturers Association (ASD).

• World Packaging Organisation (WPO) Award of Excellence

  Our designs received the “Outstanding Achievement” award in the global competition organised by the World Packaging Organisation, confirming their world-class standard.