From Living Memories to Memories Yet to Come

Inspiration from a Tin Can

A campaign uniting Tariş’s cultural history with its corporate image: a brand story born from olive oil tins turned into flower pots.

When Tariş, one of Türkiye’s longest-established olive oil producers, asked us to bring its cultural history together with its corporate image, we didn’t look far for inspiration: we found it at the very heart of everyday life. A familiar sight on balconies and doorsteps across Türkiye showed us the way: Tariş olive oil tins turned into flower pots. Those tins, in which people sowed seeds and tended plants with care, told us the brand was not just a kitchen staple but a member of the household.

Olive saplings and olives are a sacred inheritance in these lands, passed down from grandmothers to grandchildren. In this project we focused on the fact that Tariş has been trusted for generations and is an indispensable part of the table. We framed our story as one of trust, with deep roots and branches reaching into the future. Blending Tariş’s nostalgic value with today’s modern standards of health and quality, we positioned the brand as a bridge between “living memories” and “moments yet to come”.

We shot in one of the traditional village stone houses we all know from childhood, the kind our grandmothers still live in. The natural texture of the setting matched the brand’s sincerity and naturalness perfectly. Working from carefully prepared compositions, we photographed the Tariş tins in that warm atmosphere, weaving trust, health and continuity into every frame.

Resonating widely in print and on social media, the campaign redefined Tariş’s corporate identity. The headline “From Living Memories to Moments Yet to Come” confirmed that the brand is not merely a piece of nostalgia but also a promise of a healthy future. At SALT Kreatif, we were proud to turn the affection held in a brand’s tin into a professional communication strategy.

“For Tariş, we didn’t just create an ad; we took this land’s most heartfelt habit, a tin turned into a flower pot, and made it a brand vision. For us, this project was the creative echo of the unconditional trust people place in the brand.”

Category

Concept, Creative

CLIENT:

TARİŞ