Train With Your Ai Coach

What an experienced coach knows, delivered by your Ai.

SALT. Kreatif's own product: a personal training plan for triathlon, running, cycling, swimming and strength, rewritten every week. On the App Store and Google Play.

Training Agents is a digital product our agency built not for a client but for itself. An Ai coach listens to an athlete's goal, level and schedule and writes them a personal training plan that is rewritten every week. We built every stage with our own team, from the idea and the brand to product design, software, the store launch and communications; the app has been on the App Store and Google Play since 12 October 2026.

Most amateur athletes train without a coach. Off-the-shelf programmes give everyone the same week, but life does not follow the plan: work gets busy, a session is missed, fatigue builds up, race day gets closer. One-to-one coaching is expensive and out of reach for many. Our question was simple: can we turn the weekly judgement of an experienced coach into a product you carry in your pocket?

At the heart of Training Agents is an Ai coach. It writes a personal plan from the athlete's goal, level, available days and hours, injury history and equipment, and rebuilds every new week from the sessions completed and how hard they felt. When something changes mid-week, the rest of the week is rewritten.

Built with national-team coaches

The coach's method was developed with national-team coaches and athletes; it rests on a knowledge base of 84 articles and was tested against 432 athlete profiles.

From 5K to full-distance triathlon

Triathlon, running, cycling, swimming, strength and yoga come together in one plan. Preparation ranges from 5K to the marathon, ultra and trail running, from super-sprint to full-distance triathlon, gran fondos and open-water swims; the load eases off automatically as race day approaches.

The plan goes to your watch

Plans are sent to COROS watches automatically, bike and run sessions export to Zwift, and data from Apple Health, Health Connect and Suunto feeds the coach. Step-by-step guided sessions, FTP and swim tests that set personal training zones, and fitness, fatigue and form charts all live in the same app.

We designed the interface knowing it would be read mid-sweat, on the handlebars or at the poolside. Every sport has its own colour, session cards read at a glance, and the coach's note greets the athlete at the start of each week. The identity follows the same clarity: the TA monogram, cobalt blue and lime yellow, flat colours with no gradients.

Training Agents is live on iOS, Android and the web in Turkish and English, and on sale in more than 170 regions on Google Play. The first week is free; after that it continues with the Ai Coach Plan subscription, monthly or for three, six or twelve months. Our team also produced the store listings, the launch film, the social media series and the ad creatives.

The web and mobile apps come from a single codebase: built with Next.js and React, the product is carried to iOS and Android with Capacitor, with Apple Health, Health Connect and in-app subscriptions connected through native plugins. Data and sessions live in Supabase, and Anthropic's Claude models power the coach's reasoning.

Training Agents is where we test everything we recommend to our clients on a product of our own: strategy, brand, product design, software, Ai and growth marketing in one team. Today it writes a new plan every week in athletes' pockets and is growing as a subscription business that generates revenue.