SALT.

Advertising campaigns

We turn what your brand wants to say into a memorable idea and carry it across every channel with the same force.

A good campaign rests on a single idea. Our creative team in İzmir finds that idea first, then takes it to every channel through taglines, print ads, posters, films and digital advertising.

For CMS's internship programme we built a campaign on the link between the Turkish words "jant" (wheel rim) and "janti" (smart); we presented Kastaş's sealing elements as "the invisible heroes of perfection"; we turned Dikkan's heavy-industry valves into design objects. Making technical and industrial products clear and compelling is the work we enjoy most.

What we deliver

  • Campaign strategy and core idea
  • Taglines and copywriting
  • Print ads, posters, billboards and catalogues
  • Digital and social media campaign visuals
  • Campaign films and short videos
  • Trade fair, event and point-of-sale materials
  • Annual calendars and corporate gift concepts

How we work

01

Brief

We agree the objective, audience, budget and how the campaign's results will be measured.

02

Idea

We present campaign ideas with key visual and tagline drafts.

03

Production

We adapt the chosen idea to print, film, digital ads and other channels.

04

Launch and measurement

Once the campaign is live we track the results and refine the message and visuals where needed.

Selected work

Frequently asked questions

  • Do you create campaigns for industrial and technical products?

    Yes, much of our work is in this area. For brands such as CMS, Kastaş, Dikkan and Palo Alto Networks we turned technical products into clear, memorable stories.

  • Do you also handle media planning?

    We can plan and manage advertising on digital channels. For large-scale media buying such as television and outdoor, we work alongside your media agency.

  • How long does it take to develop a campaign idea?

    It depends on the scope and the number of channels. Once we have your brief, we set the schedule for the idea presentation and production together.

  • How is the campaign budget set?

    The creative and design fee depends on the scope of work, and production costs depend on the channels chosen. Describe your project in a few questions with the brief assistant on our site and we will prepare a tailored proposal.

Let’s create something together.

Tell us about your project in a few questions; your brief goes straight to our team.

Brief assistant
Let's shape your project in a few questions
  1. Service
  2. Goal
  3. Audience
  4. Timing
  5. Budget
  6. Contact
Hello! I'm SALT. Creative's brief assistant. Let's shape your project in a few questions and pass it on to our team. What can we help you with?
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